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Once you’ve optimized your social media profile, it’s time to map out how often you’ll be posting, as well as what you’ll be posting. Having a consistent schedule allows your audience to anticipate or to be excited about what you’ll be posting next.
Create a Social Media Calendar
Consider creating a social media calendar in which you map out what you will post each day during a given time period (week, month, year). This calendar will include what you’re going to post, as well as when you’ll post it.
When creating your social media calendar, ask yourself the following questions:
1. How often will you post?
Ideally, you should post at least once per day. This will keep your social media profile active and show your followers that you’re engaged on social media.
2. What sort of content will you post?
Your business will shape the types of content you share. When it comes to determining the types of content you’re going to post, think of what will add the most value to your audience.
3. What formats will you use?
The most effective businesses utilize a variety of formats on social media. They use text, images, videos, polls, quizzes, and more.
Benefits of Using a Social Media Calendar
- Consistency with Posting: One of the biggest challenges business owners face on social media is consistency. A social media calendar helps you maintain a regular posting schedule.
- Active Engagement: Using a social media calendar ensures you’re active on social media, eliminating the excuse of not knowing what to post.
Scheduling Platforms You Can Use
- Creator Studio: Creator Studio is Facebook’s native scheduler. One of the best things to note about it is that it’s free. You can access Creator studio through the Business Suite App.
- Later: This is another scheduling tool that will help you schedule your content on different social media platforms. It also helps in improving your Instagram marketing strategy. What makes this platform unique is its ‘Link in bio’ feature that allows you to link your Instagram posts to specific URLs, such as product pages. You can then track website clicks, page views, and click-through rates from your Instagram profile and see how many sales a specific post generated. Though Later offers a free plan for individuals, its paid packages will give you access to various useful IG analytics such as Instagram Story insights. Price: From as little as $9 a month.
- Hootsuite: Hootsuite is another great tool to schedule your content. This also has great social listening and analytics tools, Hootsuite also allows you to review your Instagram metrics more extensively. You get the option to create an unlimited number of reports and compare historical data to analyze your overall performance. In addition, the platform enables you to easily share reports with different team members straight from your Hootsuite dashboard. Price: Starts from $19 per month.
Tips for Effective Social Media Scheduling
Plan Ahead
- Schedule content at least a week in advance to ensure a steady stream of posts.
- Use analytics to determine the best times to post for maximum engagement.
Diversify Your Content
- Mix up your posts with a variety of content types like text, images, videos, and polls.
- Keep your audience engaged by offering different formats.
Monitor and Adjust
- Regularly review the performance of your scheduled posts.
- Be flexible and adjust your schedule based on what’s working best.
How to Maximize Engagement
Engage with Your Audience
- Respond to comments and messages promptly.
- Use interactive content like polls and quizzes to encourage participation.
Analyze Your Results
- Use the analytics tools provided by your scheduling platform to track the success of your posts.
- Adjust your strategy based on data to continuously improve your social media presence.
Collaborate with Your Team
- Share your social media calendar with your team to ensure everyone is on the same page.
- Encourage team members to contribute ideas and feedback for content.
Staying consistent and having a good plan are the keys to rocking your social media game. With a well-organized social media calendar and the right tools, you can keep your online presence fun and engaging, making sure your audience loves what you share.
At SW Marketing and Consulting, we’re dedicated to helping local businesses in Las Vegas shine on social media. We’ll make sure your brand’s voice is heard and your content reaches the right people at the perfect time.
If you need help navigating social media and boosting your digital marketing, we’ve got you covered.
We’d love to chat about how we can support your social media goals and help your business grow. Reach out to us now!