Our Work
We've showcased our favorite projects and the amazing clients we've worked with. Take a look around and see how we’ve helped bring their ideas to life!
Boca Dental
(SEO)
INDUSTRY
Health & Medical
CAMPAIGN GOALS
- Boost search rankings for the clinic’s 9 Las Vegas locations.
- Help them stand out in the competitive dental industry.
- Drive more organic traffic to their website.
- Improve their average ranking from 24.86 to something much better.
DETAILS
We worked with BOCA DENTAL with 9 locations to improve their online presence. Starting with an average ranking of 24.86, we focused on local SEO strategies to boost visibility in a competitive market. By the end of the project, their ranking had improved to 6.67, driving more traffic and potential patients to their site.
Tire Mart
(SEO)
INDUSTRY
Automotive
CAMPAIGN GOALS
- Improve their search rankings to get more people visiting their site
- Increase monthly active users with local SEO
- Help them move up from rank 6 in search results to stay ahead of competitors
- Build long-term growth by making sure they stayed visible and easily found online
DETAILS
We worked with Tire Mart, a Las Vegas tire shop with three locations, to boost their online presence and drive more traffic to their website. Through focused local SEO efforts from April to July 2023, we helped increase their monthly active users from 2,200 to 6,600 and improved their search ranking from 6 to 4.32. The result? More visibility, more customers, and a stronger foothold in a competitive industry.
Tire Mart
(Google Ads)
INDUSTRY
Automotive
CAMPAIGN GOALS
Boost Tire Mart’s visibility in Las Vegas and give a little extra push to their El Paso branch in Texas.
Use the allocated ad budget wisely to get the best results while keeping costs efficient.
Aim for a high Click-Through Rate (CTR) of 9.07% to attract more people to their site.
Drive conversions and more phone calls.
Help Tire Mart’s ads move up from rank 6 to get better online visibility.
DETAILS
For Tire Mart’s SEM campaign, which ran from May 1 to July 11, 2023, we handled:
- Ad Spend: $2141.33
- Clicks: 2985
- Phone Calls: 197
- Conversions: 153
- Click-Through Rate (CTR): 9.07%
Our strategy included optimizing their Google Ads account and managing ads in both English and Spanish. We also allocated a portion of the daily budget specifically for their El Paso branch in Texas.
Despite working with a $1000 per month budget, we spent less while achieving impressive engagement and conversion rates. This effort boosted Tire Mart’s ad ranking from 6 to 4.32, demonstrating the effectiveness of our targeted approach.
Teaspoon Summerlin
(Meta Ads)
INDUSTRY
Food and Beverage
CAMPAIGN GOALS
- Expand the audience exposure to the ads.
- Encourage users to click on links and engage with content.
- Boost interactions with the page, including likes, comments, and shares.
- Increase user interaction with individual posts, such as likes, comments, and shares.
DETAILS
Our Meta ads campaign for Teaspoon aimed to significantly boost audience reach and engagement. We focused on increasing Paid Reach, driving more link clicks to generate interest, and enhancing both Page and Post Engagements. The campaign’s success is reflected in a 667.6% rise in Paid Reach, 702 link clicks, and a 100% increase in both Page and Post Engagements, reaching 13,177 and 13,173 respectively.
Club Ride
(Traditional Marketing)
INDUSTRY
Transportation
CAMPAIGN GOALS
- Promote sustainable commuting through event outreach, social media, and billboards.
- Boost community engagement by encouraging participation at the Aviators game.
- Increase event visibility to drive attendance and awareness.
- Support Club Ride’s mission of promoting eco-friendly transportation.
- Create a memorable event experience for attendees.
DETAILS
Our team teamed up with Club Ride to make their event at the Las Vegas Aviators game on June 27, 2024, a hit. We handled everything from event planning to creating fun social media posts and using billboards for promotion. By focusing on sustainable transportation and getting the community involved, we pulled in a great crowd. Our efforts paid off, making it a memorable event that really showcased the importance of eco-friendly commuting and brought people together.
La Bonita
(Public Relations)
INDUSTRY
Retail (Supermarket)
CAMPAIGN GOALS
- Announce La Bonita’s reopening and showcase its upgrades.
- Communicate the challenges faced during the closure to gain community support.
- Emphasize the return of 50 employees and the hiring of 150 new staff.
- Engage customers with a positive reopening narrative and promote store enhancements.
- Encourage foot traffic through a grand reopening event or special offers.
- Strengthen connections with local media for ongoing coverage.
DETAILS
For La Bonita Supermarket’s reopening, we at SW Marketing and Consulting put together a fun public relations campaign. We wrote an engaging press release that shared the story behind the closure and the exciting updates to the store. We released it through news outlets like KNTV, FOX 5 Las Vegas, and the Review Journal, creating a buzz around the big reopening. The result? Tons of media coverage, a lot of excitement, and a great turnout on opening day. We helped La Bonita reconnect with its customers and celebrate a fresh start!
Regional Flood Control District
(Public Relations)
INDUSTRY
Government
CAMPAIGN GOALS
- Inform the community about monsoon season and flood dangers.
- Showcase the district’s flood control efforts and ongoing projects.
- Share success stories from local businesses protected by flood control measures.
- Engage the media to keep flood safety top of mind during monsoon season.
DETAILS
For the Regional Flood Control District, we launched a public awareness campaign focused on the dangers of monsoon season and the importance of flood safety. The campaign included a press release and media outreach, which was distributed through major outlets like the Las Vegas Sun, and shared on platforms such as YouTube and Facebook. By leveraging multiple channels, we effectively reached a broad audience, educating the public and highlighting the district’s efforts to keep the community safe from flooding.
Recupérate Nevada
(Public Relations and Community Outreach)
INDUSTRY
Non-Profit Organization
CAMPAIGN GOALS
- Give Southern Nevada residents, especially the Hispanic community, a platform to share ideas on ARPA fund investments.
- Quickly organize events by dividing the state into regions and aligning with the Nevada Recovers framework.
- Set up kiosks to assist attendees and provide essentials like food and water.
DETAILS
SW Marketing and Consulting played a key role in the Recupérate Nevada project as the Southern Nevada Hispanic Liaison. We helped plan and implement the Nevada Recovers Listening Tour by organizing events in different regions, ensuring the Hispanic community had a voice in the ARPA fund discussions. Despite a tight timeline, we successfully set up information kiosks to assist attendees and provided essential supplies like food and water. Through our efforts, we gathered valuable input from residents, contributing to the overall success of the initiative.
