Online & In-Person Lectures with Jessica

Learn and upskill from the comfort of your home or in-person, with our interactive online and offline lectures

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Explore Lecture Topics

Jessica Jordan MBA, offers a comprehensive range of lectures covering key topics in marketing. 

 

Each lecture can be delivered via Zoom or in-person.

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Introduction to Digital Marketing

An overview of key digital marketing concepts, platforms, and strategies to establish a foundational understanding.

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Marketing Strategy for Startups

Learn how to develop and execute marketing strategies tailored to the needs and constraints of startups.

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Artificial Intelligence in Marketing

Explore how AI technologies are transforming marketing practices and driving innovation.

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Basics of Social Media Marketing

Overview of social media marketing, creating effective social media strategies tailored to different platforms and target audiences.

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Social Media Advertising

Advanced strategies for advertising on social media platforms, including targeting options and ad formats.

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Social Media Crisis Management

Develop strategies for effectively managing and mitigating crises on social media platforms.

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SEO Fundamentals

Learn the basics of optimizing website content and structure to improve search engine rankings.

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Local SEO and GBP Optimization

Learn how to optimize your online presence to attract local customers and improve visibility in local search results.

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Pay-Per-Click (PPC) Advertising

Overview of PPC campaigns and Explore how to create and manage PPC campaigns on platforms like Google Ads.

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Content Marketing Strategy

Understand the importance of content marketing and learn how to develop and distribute valuable content to attract and retain customers.

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Email Marketing Mastery

Learn how to build and maintain an effective email marketing strategy, including list building, segmentation, and automation.

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Digital Analytics and Data Interpretation

Gain insights into analyzing digital marketing data and using it to optimize campaigns and drive business growth.

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Conversion Rate Optimization (CRO)

Discover techniques to improve website conversion rates through testing and optimization.

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Influencer Marketing

Explore the trend of influencer marketing, including identifying influencers, negotiation, and campaign execution.

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E-commerce Marketing Strategies

Explore strategies for driving traffic, increasing conversions, and maximizing revenue for e-commerce businesses.

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Brand Management in the Digital Age

Understand the principles of brand management and how they apply in the context of digital marketing.

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Brand Storytelling and Narrative Marketing

How to identify and articulate their brand’s unique story, develop storytelling frameworks, and create content that captivates and inspires.

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Online Reputation Management

Understand how to monitor and manage your brand’s online reputation across various channels.

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Inbound Marketing Strategies

Explore techniques for attracting and engaging customers through valuable content and interactions.

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Cross-Channel Marketing Integration

Discover how to create cohesive marketing campaigns that span multiple channels and touchpoints.

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Voice Search Optimization

Learn basics voice search on digital marketing and learn how to optimize content for voice-enabled devices.

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Fundamentals of Programmatic Video

How to use programmatic platforms to automate the buying and selling of video ad inventory across various channels.

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Fundamentals of Programmatic Audio

How to leverage programmatic platforms to buy and sell audio ad inventory across streaming platforms, podcasts, and music apps.

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Native Advertising

How to create native ad campaigns that resonate with audiences across various channels, including social media, websites, and mobile apps.

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Location-Based Marketing (Geofencing)

How to target consumers based on their real-time location using geofencing technology.

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Display Advertising

How to create visually compelling display ads, target the right audience segments, and optimize campaigns for maximum impact.

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Graphic Design

Fundamental design principles, tools, and techniques for creating eye-catching visuals for marketing purposes.

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OTT and CTV Advertising

How to reach audiences through streaming platforms like Netflix, Hulu, and Roku, as well as smart TVs and gaming consoles.

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Data Privacy and Compliance in Marketing

How to ensure compliance with global privacy laws when collecting, processing, and storing customer data for marketing purposes.

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Basics of Marketing Automation

How to effectively implement and leverage automation to streamline marketing processes, nurture leads, and drive conversions.

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About Jessica Jordan, MBA

Jessica, graduated from the University of Phoenix with a Bachelor of Science in Business Marketing and a Master of Business Administration, being fluent in English, Spanish, French and Portuguese, has paved ways through her career in the Marketing field. In addition, having over a decade of knowledge in Marketing and Sales, guided her start-up of SW Marketing and its foundation. Possessing experience ranging from Entravision Communications, strengthen her broadcast knowledge, to Robertson + Partners hands on marketing tactics has fueled the fire behind the success of SW Marketing.

Her various points of expertise working with Robertson + Partners ranges from trans-creation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying. In 2013, she was awarded best local Hispanic marketing campaign in the U.S. by McDonald’s Corporation, a prestigious national award and nearly impossible to accomplish.

"I’ve worked with Jessica and Jose for years. They’ve always done a great job for us. They are knowledgeable about the industry and look out for their client’s best interests. I highly recommend SW for marketing/ad consulting. One of the things, I like about them is they are quick to answer questions and keep me informed on industry trends and opportunities."
eric palacios 2
Atty. Eric Palacios
Eric Palacios & Associates Ltd

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