Online & In-Person Lectures with Jessica
Learn and upskill from the comfort of your home or in-person, with our interactive online and offline lectures
Quick Marketing Insights with Jessica
Watch Jessica Jordan, MBA as she shares key marketing tips to grow your business.
If Your Business Isn't Growing
If your business isn’t growing, it might be time to rethink your strategy. Watch Jessica share key insights on identifying roadblocks and taking action to drive real growth.
The Power of Consistency
Jessica shares why staying consistent with your message, branding, and strategy builds trust and drives long-term growth.
Know Your Audience
Jessica shares why knowing your customers’ needs, preferences, and behaviors helps create targeted strategies that drive real results.
Create Emotional Value
Jessica shares why your brand needs to evoke emotions: joy, trust, excitement or even nostalgia to create loyal advocates.
Marketing with Purpose
Jessica shares how effective marketing starts with a clear goal. Purpose-driven campaigns are more strategic and impactful.
Data is your Compass
Jessica shares how great marketing decisions are backed by data. These insights can refine your strategy and allocate resources effectively.
Meet Your Audience Where They Are
Jessica shares why reaching your audience on the right platforms is key to better engagement and marketing success.
Clarity Drives Action
Jessica shares how clarity in goals and messaging drives better decisions. A clear vision helps businesses take effective action.
Target the Right Audience
Jessica shares insights on how to target the right audience by understanding their needs, behaviors, and preferences.
Build Relationships, Not Just Sales
Jessica shares how building relationships, trust, and connection can lead to long-term success.
Measure What Matters
Jessica shares why tracking the right metrics is key to success. Focusing on what truly matters helps drive better marketing results.
Multi-Channel Presence
Jessica shares why a multi-channel presence is key to reaching more customers and growing your brand.
Innovation Fuels Expansion-Edited
Jessica shares how innovation is the key to business growth, driving expansion and new opportunities.
The Power of Engagement
Jessica shares why tracking the right metrics is key to success. Focusing on what truly matters helps drive better marketing results.
Consistency Builds Trust
Jessica shares how consistent marketing builds trust and strengthens customer relationships.
Use Data to Refine Your Strategy
Jessica shares how leveraging data helps fine-tune your marketing strategy, ensuring smarter decisions and better results.
Leverage Paid Advertising
Jessica shares why tracking the right metrics is key to success. Focusing on what truly matters helps drive better marketing results.
Collaborations Expand Your Reach
Jessica shares how strategic collaborations can help businesses expand their reach, tap into new audiences, and build stronger brand credibility.
Create Shareable Content
Jessica shares why a shareable content is key to reaching a wider audience with simple strategies to make content engaging and worth sharing.
Your Competition Isn't Your Enemy
Jessica shares why your competition isn’t your enemy but an opportunity for growth.
Focus on what you do best
Jessica shares the importance of focusing on your strengths to grow your business efficiently.
Explore Lecture Topics
Jessica Jordan MBA, offers a comprehensive range of lectures covering key topics in marketing.
Each lecture can be delivered via Zoom or in-person.
Introduction to Digital Marketing
An overview of key digital marketing concepts, platforms, and strategies to establish a foundational understanding.
- Digital Marketing
- 30 min
- Book this lecture
Marketing Strategy for Startups
Learn how to develop and execute marketing strategies tailored to the needs and constraints of startups.
- Marketing and Advertising
- 30 min
- Book this lecture
Artificial Intelligence in Marketing
Explore how AI technologies are transforming marketing practices and driving innovation.
- Digital Marketing
- 30 min
- Book this lecture
Basics of Social Media Marketing
Overview of social media marketing, creating effective social media strategies tailored to different platforms and target audiences.
- Socia Media Marketing
- 30 min
- Book this lecture
Social Media Advertising
Advanced strategies for advertising on social media platforms, including targeting options and ad formats.
- Social Media Marketing
- 30 min
- Book this lecture
Social Media Crisis Management
Develop strategies for effectively managing and mitigating crises on social media platforms.
- Social Media Marketing
- 30 min
- Book this lecture
SEO Fundamentals
Learn the basics of optimizing website content and structure to improve search engine rankings.
- SEO
- 30 min
- Book this lecture
Local SEO and GBP Optimization
Learn how to optimize your online presence to attract local customers and improve visibility in local search results.
- SEO
- 30 min
- Book this lecture
Pay-Per-Click (PPC) Advertising
Overview of PPC campaigns and Explore how to create and manage PPC campaigns on platforms like Google Ads.
- SEM
- 30 min
- Book this lecture
Content Marketing Strategy
Understand the importance of content marketing and learn how to develop and distribute valuable content to attract and retain customers.
- SEO
- 30 min
- Book this lecture
Email Marketing Mastery
Learn how to build and maintain an effective email marketing strategy, including list building, segmentation, and automation.
- Email Marketing
- 30 min
- Book this lecture
Digital Analytics and Data Interpretation
Gain insights into analyzing digital marketing data and using it to optimize campaigns and drive business growth.
- Digital Marketing
- 30 min
- Book this lecture
Conversion Rate Optimization (CRO)
Discover techniques to improve website conversion rates through testing and optimization.
- SEO
- 30 min
- Book this lecture
Influencer Marketing
Explore the trend of influencer marketing, including identifying influencers, negotiation, and campaign execution.
- Digital Marketing
- 30 min
- Book this lecture
E-commerce Marketing Strategies
Explore strategies for driving traffic, increasing conversions, and maximizing revenue for e-commerce businesses.
- Digital Marketing
- 30 min
- Book this lecture
Brand Management in the Digital Age
Understand the principles of brand management and how they apply in the context of digital marketing.
- Digital Marketing
- 30 min
- Book this lecture
Brand Storytelling and Narrative Marketing
How to identify and articulate their brand’s unique story, develop storytelling frameworks, and create content that captivates and inspires.
- Digital Marketing
- 30 min
- Book this lecture
Online Reputation Management
Understand how to monitor and manage your brand’s online reputation across various channels.
- Digital Marketing
- 30 min
- Book this lecture
Inbound Marketing Strategies
Explore techniques for attracting and engaging customers through valuable content and interactions.
- Digital Marketing
- 30 min
- Book this lecture
Cross-Channel Marketing Integration
Discover how to create cohesive marketing campaigns that span multiple channels and touchpoints.
- Digital Marketing
- 30 min
- Book this lecture
Voice Search Optimization
Learn basics voice search on digital marketing and learn how to optimize content for voice-enabled devices.
- Digital Marketing
- 30 min
- Book this lecture
Fundamentals of Programmatic Video
How to use programmatic platforms to automate the buying and selling of video ad inventory across various channels.
- Digital Marketing
- 30 min
- Book this lecture
Fundamentals of Programmatic Audio
How to leverage programmatic platforms to buy and sell audio ad inventory across streaming platforms, podcasts, and music apps.
- Digital Marketing
- 30 min
- Book this lecture
Native Advertising
How to create native ad campaigns that resonate with audiences across various channels, including social media, websites, and mobile apps.
- Digital Marketing
- 30 min
- Book this lecture
Location-Based Marketing (Geofencing)
How to target consumers based on their real-time location using geofencing technology.
- Digital Marketing
- 30 min
- Book this lecture
Display Advertising
How to create visually compelling display ads, target the right audience segments, and optimize campaigns for maximum impact.
- Digital Marketing
- 30 min
- Book this lecture
Graphic Design
Fundamental design principles, tools, and techniques for creating eye-catching visuals for marketing purposes.
- Graphic Design
- 30 min
- Book this lecture
OTT and CTV Advertising
How to reach audiences through streaming platforms like Netflix, Hulu, and Roku, as well as smart TVs and gaming consoles.
- Digital Marketing
- 30 min
- Book this lecture
Data Privacy and Compliance in Marketing
How to ensure compliance with global privacy laws when collecting, processing, and storing customer data for marketing purposes.
- Digital Marketing
- 30 min
- Book this lecture
Basics of Marketing Automation
How to effectively implement and leverage automation to streamline marketing processes, nurture leads, and drive conversions.
- Digital Marketing
- 30 min
- Book this lecture
About Jessica Jordan, MBA
Jessica, graduated from the University of Phoenix with a Bachelor of Science in Business Marketing and a Master of Business Administration, being fluent in English, Spanish, French and Portuguese, has paved ways through her career in the Marketing field. In addition, having over a decade of knowledge in Marketing and Sales, guided her start-up of SW Marketing and its foundation. Possessing experience ranging from Entravision Communications, strengthen her broadcast knowledge, to Robertson + Partners hands on marketing tactics has fueled the fire behind the success of SW Marketing.
Her various points of expertise working with Robertson + Partners ranges from trans-creation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying. In 2013, she was awarded best local Hispanic marketing campaign in the U.S. by McDonald’s Corporation, a prestigious national award and nearly impossible to accomplish.
Learn and Upskill Today!
Tell us what you want to learn, and we’ll guide you to the topics that best suit your needs.