Engage, Educate, Elevate

Lectures about Marketing

Empower your knowledge with Industry-leading Insights

About Jessica Jordan, MBA

Jessica, graduated from the University of Phoenix with a Bachelor of Science in Business Marketing and a Master of Business Administration, being fluent in English, Spanish, French and Portuguese, has paved ways through her career in the Marketing field. In addition, having over a decade of knowledge in Marketing and Sales, guided her start-up of SW Marketing and its foundation. Possessing experience ranging from Entravision Communications, strengthen her broadcast knowledge, to Robertson + Partners hands on marketing tactics has fueled the fire behind the success of SW Marketing.

Her various points of expertise working with Robertson + Partners ranges from trans-creation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying. In 2013, she was awarded best local Hispanic marketing campaign in the U.S. by McDonald’s Corporation, a prestigious national award and nearly impossible to accomplish.

Course List

Jessica Jordan MBA, offers a comprehensive range of lectures covering key topics in marketing. Each lecture can be delivered via Zoom or in-person.

An overview of key digital marketing concepts, platforms, and strategies to establish a foundational understanding.

Learn how to develop and execute marketing strategies tailored to the needs and constraints of startups.

Explore how AI technologies are transforming marketing practices and driving innovation.

Overview of social media marketing, creating effective social media strategies tailored to different platforms and target audiences.

Advanced strategies for advertising on social media platforms, including targeting options and ad formats.

Develop strategies for effectively managing and mitigating crises on social media platforms.

Learn the basics of optimizing website content and structure to improve search engine rankings.

Learn how to optimize your online presence to attract local customers and improve visibility in local search results.

Overview of PPC campaigns and Explore how to create and manage PPC campaigns on platforms like Google Ads.

Understand the importance of content marketing and learn how to develop and distribute valuable content to attract and retain customers.

Learn how to build and maintain an effective email marketing strategy, including list building, segmentation, and automation.

Gain insights into analyzing digital marketing data and using it to optimize campaigns and drive business growth.

Discover techniques to improve website conversion rates through testing and optimization.

Explore the trend of influencer marketing, including identifying influencers, negotiation, and campaign execution.

Explore strategies for driving traffic, increasing conversions, and maximizing revenue for e-commerce businesses.

Understand the principles of brand management and how they apply in the context of digital marketing.

How to identify and articulate their brand’s unique story, develop storytelling frameworks, and create content that captivates and inspires.

Understand how to monitor and manage your brand’s online reputation across various channels.

Explore techniques for attracting and engaging customers through valuable content and interactions.

Discover how to create cohesive marketing campaigns that span multiple channels and touchpoints.

Learn basics voice search on digital marketing and learn how to optimize content for voice-enabled devices.

How to use programmatic platforms to automate the buying and selling of video ad inventory across various channels.

How to leverage programmatic platforms to buy and sell audio ad inventory across streaming platforms, podcasts, and music apps.

How to create native ad campaigns that resonate with audiences across various channels, including social media, websites, and mobile apps.

How to target consumers based on their real-time location using geofencing technology.

How to create visually compelling display ads, target the right audience segments, and optimize campaigns for maximum impact.

Fundamental design principles, tools, and techniques for creating eye-catching visuals for marketing purposes.

How to reach audiences through streaming platforms like Netflix, Hulu, and Roku, as well as smart TVs and gaming consoles.

How to ensure compliance with global privacy laws when collecting, processing, and storing customer data for marketing purposes.

How to effectively implement and leverage automation to streamline marketing processes, nurture leads, and drive conversions.

What our clients say

We chose SW Marketing and Consulting because of their good service. They are always keeping us updated and giving us the best marketing advice. They work with us even for last minute changes and just make it happen with limited time. We were able to get more clients because of this and I would definitely recommend their services because simply make our ideas come to life!
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Adriana Cota of Buenos Aires AC & Heating Inc.
We opted for SW Marketing because Jessica and her team is easy to work with, knowledgeable, and they bring ideas to the table. I like them because they listen to the client and understands the market. They are always flexible and always available to make changes on the fly. They are also great at bringing ideas to the table. Because of this, our clients love seeing/hearing about our commercials on radio/tv. I would ABSOULUTELY, recommend Jessica and her team at SW Marketing. They handle our media buying and I can trust that nothing falls the cracks. They are extremely responsive and a pleasure to work with!
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Brandon McElwee of Del Mar Advertising
I’ve worked with Jessica and Jose for years. They’ve always done a great job for us. They are knowledgeable about the industry and look out for their client’s best interests. I highly recommend SW for marketing/ad consulting. One of the things, I like about them is they are quick to answer questions and keep me informed on industry trends and opportunities.
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Atty. Eric Palacios of Eric Palacios & Associates Ltd



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