Online & In-Person Lectures with Jessica
Learn and upskill from the comfort of your home or in-person, with our interactive online and offline lectures

Explore Lecture Topics
Jessica Jordan MBA, offers a comprehensive range of lectures covering key topics in marketing.
Each lecture can be delivered via Zoom or in-person.

Introduction to Digital Marketing
An overview of key digital marketing concepts, platforms, and strategies to establish a foundational understanding.
- Digital Marketing
- 30 min
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Marketing Strategy for Startups
Learn how to develop and execute marketing strategies tailored to the needs and constraints of startups.
- Marketing and Advertising
- 30 min
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Artificial Intelligence in Marketing
Explore how AI technologies are transforming marketing practices and driving innovation.
- Digital Marketing
- 30 min
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Basics of Social Media Marketing
Overview of social media marketing, creating effective social media strategies tailored to different platforms and target audiences.
- Socia Media Marketing
- 30 min
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Social Media Advertising
Advanced strategies for advertising on social media platforms, including targeting options and ad formats.
- Social Media Marketing
- 30 min
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Social Media Crisis Management
Develop strategies for effectively managing and mitigating crises on social media platforms.
- Social Media Marketing
- 30 min
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SEO Fundamentals
Learn the basics of optimizing website content and structure to improve search engine rankings.
- SEO
- 30 min
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Local SEO and GBP Optimization
Learn how to optimize your online presence to attract local customers and improve visibility in local search results.
- SEO
- 30 min
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Pay-Per-Click (PPC) Advertising
Overview of PPC campaigns and Explore how to create and manage PPC campaigns on platforms like Google Ads.
- SEM
- 30 min
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Content Marketing Strategy
Understand the importance of content marketing and learn how to develop and distribute valuable content to attract and retain customers.
- SEO
- 30 min
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Email Marketing Mastery
Learn how to build and maintain an effective email marketing strategy, including list building, segmentation, and automation.
- Email Marketing
- 30 min
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Digital Analytics and Data Interpretation
Gain insights into analyzing digital marketing data and using it to optimize campaigns and drive business growth.
- Digital Marketing
- 30 min
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Conversion Rate Optimization (CRO)
Discover techniques to improve website conversion rates through testing and optimization.
- SEO
- 30 min
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Influencer Marketing
Explore the trend of influencer marketing, including identifying influencers, negotiation, and campaign execution.
- Digital Marketing
- 30 min
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E-commerce Marketing Strategies
Explore strategies for driving traffic, increasing conversions, and maximizing revenue for e-commerce businesses.
- Digital Marketing
- 30 min
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Brand Management in the Digital Age
Understand the principles of brand management and how they apply in the context of digital marketing.
- Digital Marketing
- 30 min
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Brand Storytelling and Narrative Marketing
How to identify and articulate their brand’s unique story, develop storytelling frameworks, and create content that captivates and inspires.
- Digital Marketing
- 30 min
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Online Reputation Management
Understand how to monitor and manage your brand’s online reputation across various channels.
- Digital Marketing
- 30 min
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Inbound Marketing Strategies
Explore techniques for attracting and engaging customers through valuable content and interactions.
- Digital Marketing
- 30 min
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Cross-Channel Marketing Integration
Discover how to create cohesive marketing campaigns that span multiple channels and touchpoints.
- Digital Marketing
- 30 min
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Voice Search Optimization
Learn basics voice search on digital marketing and learn how to optimize content for voice-enabled devices.
- Digital Marketing
- 30 min
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Fundamentals of Programmatic Video
How to use programmatic platforms to automate the buying and selling of video ad inventory across various channels.
- Digital Marketing
- 30 min
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Fundamentals of Programmatic Audio
How to leverage programmatic platforms to buy and sell audio ad inventory across streaming platforms, podcasts, and music apps.
- Digital Marketing
- 30 min
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Native Advertising
How to create native ad campaigns that resonate with audiences across various channels, including social media, websites, and mobile apps.
- Digital Marketing
- 30 min
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Location-Based Marketing (Geofencing)
How to target consumers based on their real-time location using geofencing technology.
- Digital Marketing
- 30 min
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Display Advertising
How to create visually compelling display ads, target the right audience segments, and optimize campaigns for maximum impact.
- Digital Marketing
- 30 min
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Graphic Design
Fundamental design principles, tools, and techniques for creating eye-catching visuals for marketing purposes.
- Graphic Design
- 30 min
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OTT and CTV Advertising
How to reach audiences through streaming platforms like Netflix, Hulu, and Roku, as well as smart TVs and gaming consoles.
- Digital Marketing
- 30 min
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Data Privacy and Compliance in Marketing
How to ensure compliance with global privacy laws when collecting, processing, and storing customer data for marketing purposes.
- Digital Marketing
- 30 min
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Basics of Marketing Automation
How to effectively implement and leverage automation to streamline marketing processes, nurture leads, and drive conversions.
- Digital Marketing
- 30 min
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About Jessica Jordan, MBA
Jessica, graduated from the University of Phoenix with a Bachelor of Science in Business Marketing and a Master of Business Administration, being fluent in English, Spanish, French and Portuguese, has paved ways through her career in the Marketing field. In addition, having over a decade of knowledge in Marketing and Sales, guided her start-up of SW Marketing and its foundation. Possessing experience ranging from Entravision Communications, strengthen her broadcast knowledge, to Robertson + Partners hands on marketing tactics has fueled the fire behind the success of SW Marketing.
Her various points of expertise working with Robertson + Partners ranges from trans-creation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying. In 2013, she was awarded best local Hispanic marketing campaign in the U.S. by McDonald’s Corporation, a prestigious national award and nearly impossible to accomplish.

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