OTT/CTV Advertising
SW Marketing and Consulting helps you reach your ideal audience with precision using advanced OTT and CTV advertising solutions. We ensure your ads are seen by the right people at the right time.
Reach Your Audience With Precision
Ensures your business connects with the right viewers through highly targeted, data-driven campaigns on OTT and CTV platforms. Place your ads directly in front of streaming audiences, ensuring they reach the most relevant viewers. This boosts engagement and delivers better results.
What is OTT & CTV?
OTT (Over-the-Top) refers to streaming services that deliver content directly to viewers via the internet, bypassing traditional cable or satellite TV. Think of services like Netflix, Hulu, or Disney+, where you watch shows and movies online without needing a cable subscription.
CTV (Connected TV) is a TV set that connects to the internet and allows you to access OTT content. This can include smart TVs with built-in internet capabilities or TVs connected to streaming devices like Roku, Amazon Fire Stick, or Apple TV.
Benefits of OTT and CTV Advertising
50% more effective
using precise targeting compared to traditional methods.
30% higher engagement
and viewer interaction due to fewer distractions and a more focused audience.
20% increased ROI
by accurately measuring and optimizing ad performance.
How Our Process Works
1
Data Collection
We gather and analyze data from multiple sources, including GPS data, first-party address lists, and behavioral insights.
2
Ad Placement
Our ads are strategically placed within streaming content, appearing as pre-rolls, mid-rolls, post-rolls, sponsored content, and interactive ads.
3
Tracking
We track the performance of our ads by measuring their impact on both in-store visits and online actions.
Why Choose Us?
Experience and Expertise
Our team brings years of experience in OTT advertising with access to over 700+ locations and 126 million+ U.S. households. Our proven track record of building targeted audiences in real-time ensures your ads reach the right people.
Data-Driven Approach
We use advanced data analytics to pinpoint your ideal audience, understand their interests, and create impactful campaigns that resonate with them.
Creative Design
Our design team crafts eye-catching visuals and compelling ads that grab attention and make a lasting impression on your target audience.
Programmatic Advertising
Navigating programmatic advertising can be complex, but our experts are here to guide you. We’ll help you effectively manage and optimize your ad placements on OTT platforms.
Results-Driven
We are committed to your success. By leveraging metrics and analytics tools, we ensure your campaigns deliver measurable results and maximize your ROI.
Personalized Service
We offer flexible, personalized service, working closely with you to meet your specific needs and providing responsive support throughout your campaign.
Industries We Serve
Working with different industries can be challenging, and we love it! Our experiences help us understand the global market better and always keep us ready to solve your unique needs.
Frequently Asked Questions
What types of ads can I run on OTT/CTV platforms?
You can run pre-roll, mid-roll, and post-roll ads, as well as interactive and branded content. We help design and place these ads for maximum impact and viewer engagement.
How does SW Marketing & Consulting measure my campaign’s success?
We use advanced analytics to track metrics like viewer interactions and conversions. We provide detailed reports and real-time adjustments to ensure your campaign performs at its best.
What support will I get during my campaign?
We offer full support, including strategy, creative design, ad placement, and performance tracking. We ensure responsive service and expert guidance throughout your campaign.
Let's Work Together
Get in touch with our marketing team to learn more about OTT/CTV advertising