Jessica Jordan

Surveys are a fundamental tool in market research because they provide businesses with valuable data and insights that inform strategic decisions. It plays a crucial role in market research for several reasons. They help companies understand their target audience, competitors, and market trends, leading to more effective product development, marketing strategies, and overall business success.

In this article, we will compare two popular survey tools to help you decide which one is right for your market research needs.



SurveyMonkey is an online survey and research platform that empowers individuals and organizations to create, distribute, and analyze surveys and questionnaires. It provides a user-friendly and flexible platform for conducting various types of surveys, from customer feedback and market research to employee engagement and academic research.

Here are the key features and benefits of SurveyMonkey:




Typeform is a versatile online survey and form-building platform that offers a modern and interactive approach to data collection. It was founded in 2012 and has since gained popularity for its innovative and user-friendly design, making it an excellent choice for creating engaging surveys, forms, and questionnaires.

Here are the key features and benefits of Typeform:

Comparing SurveyMonkey and Typeform

Comparing SurveyMonkey and Typeform

Now that we have introduced both SurveyMonkey and Typeform, let’s dive deeper into the specific features they offer and compare them side by side:

  1. Survey Creation

SurveyMonkey offers a highly intuitive drag-and-drop interface, which makes it easy to create surveys without any coding knowledge. It provides a wide selection of pre-built survey templates, allowing you to get started quickly. Typeform, on the other hand, focuses on creating visually appealing surveys with a conversational approach. Its interface allows you to design surveys that feel more like an interactive conversation, resulting in higher response rates.

  1. Question Types

Both SurveyMonkey and Typeform offer a wide variety of question types to cater to different research needs. From multiple choice to matrix questions, you can find the right question type to gather the necessary insights. SurveyMonkey provides a comprehensive set of question types, including advanced options like heat maps and sliders. Typeform, on the other hand, emphasizes engaging question types such as image selection and smiley rating scales, making surveys more interactive.

  1. Customization Options

When it comes to customization, SurveyMonkey provides extensive options to tailor your surveys to your brand. You can change colors, fonts, and even add your company logo to create a consistent brand experience. Typeform also allows customization but with a more limited set of options. However, Typeform compensates for this with its visually appealing designs and interactive interface.

  1. Distribution Methods

SurveyMonkey and Typeform offer multiple ways to distribute your surveys. SurveyMonkey allows you to distribute surveys via email, social media, embedded links, or even through its mobile app. Typeform also offers similar distribution methods, along with the ability to share surveys on messaging platforms like WhatsApp and Slack. Both tools provide options to customize survey URLs and set privacy settings to control access.

  1. Analytical Tools

Both SurveyMonkey and Typeform come with powerful analytical tools to help you make sense of your survey data. SurveyMonkey provides robust reporting features, allowing you to generate charts, cross-tabulations, and statistical summaries. It also offers advanced analysis options, such as trend analysis and data segmentation. Typeform provides basic analytics within its platform, but for more advanced analysis, you may need to export the data to external tools.


Pros and Cons

Pros and Cons

Now that we have compared some key features of SurveyMonkey and Typeform, let’s summarize their pros and cons:

SurveyMonkey Pros

  SurveyMonkey Cons

 Typeform Pros

 Typeform Cons


Choosing the right survey tool depends on your specific needs and preferences. If your marketing campaign require advanced customization options, robust analytical tools, and an extensive range of question types, SurveyMonkey might be the better choice. On the other hand, if you prioritize visually appealing and interactive survey designs, engaging question types, and easy integration with other tools, Typeform could be the ideal solution.

Ultimately, it is recommended to try out both tools using their free trial versions before making a decision. Remember, the success of your marketing efforts depends not only on the tool you choose but also on how effectively you design and distribute your surveys and analyze the collected data.