Jessica Jordan

Keeping a top-notch SEO ranking isn’t just a goal—it’s vital for digital triumph. However, even the most seasoned SEO veterans can find themselves grappling with the dreaded ranking drops.

From over a decade in SEO, I will share strategies to reclaim your prized position at the top of the search engine results pages (SERPs). Plus a real recommendation from Google themselves.


Diagnosing the Ranking Drop

Before setting out on our journey to recovery, it’s crucial to identify the root cause of the ranking plunge. Utilize analytical tools like Google Analytics and Search Console to meticulously analyze your website’s performance metrics. Are declining organic traffic and plummeting keyword rankings causing concern? Delve into the data to uncover patterns and irregularities, laying the groundwork for targeted remedial actions.


Overhauling On-Page Optimization

Conduct a comprehensive audit of your website’s on-page elements, from title tags and meta descriptions to content quality and relevance. Are your target keywords strategically integrated into your content? Is your website’s structure optimized for seamless navigation and user experience? Enhance your on-page strategy with tailored content and strategic keyword placement, setting the stage for a triumphant SEO revival.

Addressing Technical SEO

Is your website plagued by sluggish loading times or convoluted site structures? Dive into the realm of technical SEO, addressing crawl errors, optimizing page speed, and embracing mobile-friendliness with determination. Armed with a comprehensive understanding of technical nuances, you’ll emerge victorious in your quest for SEO redemption.


Backlink Audits

Conduct a meticulous audit of your backlink profile, rooting out toxic links that threaten to tarnish your digital reputation. Embrace the art of link pruning and cultivation, disavowing harmful links while cultivating a network of authoritative, high-quality backlinks. With each link forged, you pave the path to SEO revival, one authoritative citation at a time.


Compelling Content

In the recent SEO updates, content reigns supreme as the linchpin of SEO success. Engage your audience with captivating content that transcends the ordinary and resonates with authenticity. Conduct keyword research with surgical precision, addressing user intent and weaving a narrative that captivates hearts and minds alike. From blog posts to videos and infographics, diversify your content arsenal and ignite a renaissance of engagement that propels you towards SEO supremacy.


What Google Recommends?

Danny Sullivan from Google gave advice on SEO diagnosis to a website owner in X app.

A Five-Step Recuperation Plan

Sullivan suggested taking the following actions to identify and fix any possible problems with the functionality of the website.


A Five-Step Recuperation Plan

1. Compare the site’s data from the previous six months to the current six months using Google Search Console.
2. Click change can be used to sort the Queries report and find significant declines.
3. Verify whether the website is still ranking well for those terms.
4. If so, the issue might not be with the SEO or content quality.
5. Realise that there will always be some volatility because Google’s ranking algorithms are always changing.

He went on to say that variations in traffic might occur from Google’s algorithms discovering alternative information that might be judged more pertinent at the moment.


Consequences & Perspectives For SEO Experts

Sullivan’s guidance emphasises how crucial it is for SEO specialists to routinely assess performance with Google Search Console and other tools. His suggested method can reveal information about variations in traffic and point out possible optimisation areas.

Achieving high search rankings necessitates conforming to Google’s changing ranking standards. Google is always refining its algorithms to present consumers with the most relevant material. As a result, variations in search rankings are anticipated.

SW Marketing and consulting has a proven track record of delivering tangible results over the years. From meticulous keyword optimisation to strategic link-building and everything in between to rank your website higher, we tailor bespoke solutions to suit your unique needs.

Contact SW and Learn How We Can Help

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