Jessica Jordan

With Google being the leading search engine globally, any update to its search algorithm holds significant importance for websites striving to rank higher and gain more visibility. The September 2023 update from Google is no exception. This update introduces several changes that will directly impact SEO strategies and the way websites are ranked. 

In this article, we will discuss the details of Google’s September 2023 update and its implications for SEO professionals and website owners.


Understanding Google’s September 2023 Helpful Content Update 

Understanding Google's September 2023 Helpful Content Update

Google’s September update aims to improve the overall user experience by refining the search engine’s ability to deliver high-quality and relevant content. This update emphasizes factors such as website performance, content quality, and user engagement, which are crucial for a website’s success in search rankings. 

Google has always focused on providing the best user experience by delivering helpful and relevant content to searchers. In recent years, there has been a renewed emphasis on user-centric content, with Google’s algorithms prioritizing content that satisfies the intent and meets the needs of the searcher. This means that websites that provide high-quality, informative, and helpful content have a better chance of ranking well in search results. 

Google has encouraged website owners to prioritize mobile optimization and site speed to enhance the user experience. All of these efforts demonstrate Google’s focus on providing the most helpful and relevant content to its users.


Impact of the September 2023 Update on SEO

Impact of the September 2023 Update on SEO

The September 2023 update was one of the most anticipated algorithm changes from major search engines. It aimed to improve the quality and relevance of search results, with a particular focus on user experience. This update signaled a shift towards prioritizing websites that offer high-quality content, exceptional user engagement, and seamless mobile experiences.

One of the primary goals of the September 2023 update was to reward websites that provide genuine value to users. Search engines are becoming more sophisticated in assessing website quality, and factors such as user engagement, dwell time, and click-through rates are now given more weight in determining search rankings. This means that traditional SEO tactics, such as keyword stuffing or low-quality link building, are becoming less effective and could even result in penalties.

The September 2023 update has brought significant changes to the SEO landscape. To thrive in this new era of SEO, it is crucial to prioritize high-quality content, deliver exceptional user experiences, and adapt to mobile-first optimization. By staying up-to-date with the latest SEO trends and continuously refining your strategies, you can navigate the impact of the September 2023 update and ensure your website maintains its visibility and relevance in search engine results.


Strategies for Adapting to the New SEO Reality

Strategies for Adapting to the New SEO Reality

“Helpful content” refers to any content that provides valuable information, insights, or solutions to its target audience. It’s content that genuinely helps someone in some way, whether that be by answering their questions, solving their problems, or providing inspiration. Helpful content can take many forms, including blog posts, videos, social media posts, podcasts, and more.

The importance of helpful content for businesses cannot be overstated. In today’s digital age, consumers have access to a wealth of information and are increasingly selective about what they choose to consume. By creating helpful content, businesses can differentiate themselves from their competitors, build trust with their audience, and establish themselves as a credible authority in their industry.

Here are some tips for crafting helpful content that aligns with the update:

  1. Keyword research in the post-update era:

  • Conduct keyword research to understand the language and phrases your target audience uses when searching for information related to your content.
  • Put your attention on long-tail keywords that are more precise and capture user intent.
  • Prioritize user intent over keyword density. Create content that directly addresses user needs and provides valuable solutions, rather than just incorporating keywords for the sake of optimization.
  1. Content depth and relevance:

  • Aim for in-depth content that goes beyond surface-level information. Provide comprehensive and detailed insights that add value to your audience.
  • Stay up-to-date with industry trends and incorporate the latest information and research into your content.
  • Ensure your content is relevant to your target audience by understanding their pain points, interests, and goals.
  1. User-centric content creation:

  • Put your audience first and create content that directly addresses their questions, challenges, or interests.
  • Use a conversational tone and avoid excessive jargon. Make your content easy to understand and accessible to a wide range of readers.
  • Incorporate user-generated content, such as testimonials, case studies, or success stories, to provide real-life examples and build trust.
  1. Stress the importance of multimedia elements in content:

  • Include multimedia elements, such as images, videos, infographics, or interactive elements, to make your content more engaging and visually appealing.
  • Use visuals to convey complex information in a simpler, more digestible format.
  • Optimize multimedia elements for SEO by using descriptive alt tags, captions, and relevant filenames.


Remember, while incorporating these tips, it’s important to create content that genuinely helps your audience. By focusing on their needs, providing depth and relevance, and incorporating multimedia elements, you can craft helpful content that resonates with your target audience and delivers value.


The Role of E-A-T in SEO Post-Update

The Role of E-A-T in SEO Post-Update

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept introduced by Google that has become increasingly important in SEO post-update. Google aims to provide users with high-quality and reliable information, and E-A-T factors play a significant role in determining the credibility and ranking of websites.


Here’s how E-A-T impacts SEO post-update:

  • Expertise: Google wants to see that the content creators have expertise and knowledge on the topics they are covering. This can be demonstrated through the author’s qualifications, experience, credentials, or industry recognition. Including author information and bios can help establish expertise.
  • Authoritativeness: Google values authoritative sources that are recognized as leaders or experts in their field. Building authority involves earning high-quality backlinks from reputable websites, being cited or referenced by other experts, and having a strong online presence. Publishing content on authoritative websites or getting featured in recognized publications can also boost authoritativeness.
  • Trustworthiness: Trustworthiness is crucial for establishing credibility with users and search engines. It involves factors such as transparent and reliable information, accuracy, the absence of deceptive practices or misleading content, and a positive reputation. Building trust can be achieved by providing accurate citations and references, using trustworthy sources, and maintaining a strong online reputation.


To enhance E-A-T and improve SEO post-update, consider the following recommendations:

  • Create high-quality content: Focus on creating well-researched, accurate, and comprehensive content that provides value to your audience. Ensure that your content demonstrates expertise in the subject matter and is supported by authoritative sources.
  • Showcase author expertise: Highlight the expertise and credentials of the content creators or authors on your website. Include author bios, credentials, and relevant professional affiliations to establish expertise.
  • Build authoritative backlinks: Develop a link-building strategy that focuses on acquiring high-quality backlinks from reputable and trustworthy websites. This can be achieved through guest posting, partnerships, collaborations, or creating content that naturally attracts links.
  • Establish trust indicators: Include trust indicators on your website, such as privacy policies, terms of service, and contact information. Use clear and transparent language in your content and avoid deceptive practices or misleading claims.
  • Cultivate positive online reputation: Monitor and manage online reviews, ratings, and feedback. Engage with your audience, address any concerns or complaints promptly, and foster a positive brand reputation.


Remember, E-A-T is not a direct ranking factor, but it influences how search engines assess the quality and credibility of a website. By focusing on expertise, authoritativeness, and trustworthiness, you can improve your website’s chances of ranking higher and gain trust from both search engines and users.


Content Auditing and Optimization

Content Auditing and Optimization

Content audits can help identify areas for improvement, such as updating meta descriptions or optimizing keyword usage. High-quality content that is regularly updated can help keep users engaged and coming back for more. Audits can help identify areas where additional content may be needed to improve the overall user experience. 

Assessing and improving the helpfulness of existing content is an essential part of any content strategy. This data can help you identify which content is resonating with users and which may need improvement. Observe user feedback: Gather feedback from your audience on which content is most helpful to them. Conduct a content audit: Review your existing content to assess its helpfulness. Make improvements: Based on your assessment, make changes and improvements to your content strategy. This may include creating new content to address gaps, refining existing content to be more helpful, or removing content that isn’t meeting user needs. Continuously monitor and refine: Regularly monitor user behavior and feedback to ensure that your content remains helpful and relevant over time. Refine your content strategy as needed to maintain ongoing engagement and satisfaction.

Continuous content optimization is vital for delivering an exceptional user experience, improving search engine visibility, staying competitive, driving conversions, making data-driven decisions, and adapting to evolving user needs. By investing in ongoing optimization efforts, you can continuously improve the performance and effectiveness of your content.



Google’s September 2023 update brings significant changes to the SEO landscape. Website owners and SEO professionals need to adapt their strategies to align with Google’s emphasis on website performance, content quality, user engagement, and mobile usability. By prioritizing these factors and implementing the recommended strategies, websites can position themselves favorably in search rankings and drive organic traffic. 

Here at SW Marketing and consulting we realize that SEO is an ongoing process, and staying up to date with search engine updates is vital for long-term success.

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