Jessica Jordan
Google has recently rolled out its highly anticipated March 2024 Core Update, leaving many website owners, SEO experts and content creators wondering about its impact on artificial intelligence (AI) content. This update has sparked discussions and debates within the digital marketing community, with some speculating that it could mark the end of AI-generated content.

The Google March 2024 Core Update

The Google March 2024 Core Update is one of the most significant updates released by the search engine giant in recent times. Google regularly updates its search algorithms to improve user experience and deliver the most relevant and reliable search results. These updates often have a significant impact on website rankings and visibility in search engine result pages (SERPs). The March 2024 Core Update, in particular, aims to enhance the quality and relevance of search results by implementing several changes to Google’s core ranking algorithms. The Google March 2024 Core Update While Google has not explicitly stated whether the latest core update targets AI-generated content specifically, it is expected to have broad implications for all types of content. The goal of the update is to prioritize high-quality, authoritative, and user-focused content while filtering out low-quality, spammy, or irrelevant content.

Potential Implications for AI Content

Given the emphasis on high-quality content in the Google March 2024 Core Update, there is a possibility that AI-generated content might be affected. While AI technologies have come a long way in recent years, there are still limitations when it comes to producing content that matches the quality and authenticity of human-created content. Google’s focus on user experience and reliable information might mean that AI-generated content could face challenges in meeting these criteria. Potential Implications for AI Content   Here are a few potential implications of the Google March 2024 Core Update for AI-generated content:
  • Algorithmic scrutiny: The update is expected to refine Google’s algorithms to better identify and evaluate content quality. AI-generated content might face increased scrutiny to determine its validity and usefulness. Algorithms may be designed to detect patterns typically associated with AI content and assess its overall value.
  • Quality threshold: The core update might raise the bar for content quality, meaning AI-generated content would need to match or exceed the quality of human-created content to maintain or improve search rankings. Content that lacks depth, relevance, or originality could be deemed as low-quality and may see a drop in rankings.
  • User engagement signals: Google increasingly emphasizes user engagement signals, such as click-through rates, bounce rates, and time-on-page, to assess content quality. AI-generated content might struggle to engage users on an emotional level or provide unique perspectives, potentially impacting its rankings.
  • Trustworthiness and credibility: With a focus on reliable and authoritative information, AI-generated content could face challenges in establishing trust and credibility. Users may prefer content that is created by humans, as they often associate it with more accuracy and authenticity.
It is important to note that while AI-generated content might face challenges, it does not necessarily mean the end of it. AI technologies continue to evolve rapidly, and content creators are constantly refining the algorithms to improve content quality. A setback caused by a core update can serve as an opportunity to enhance AI-generated content and align it better with user expectations.

Adapting to the Core Update

Adapting to the Core Update If your website relies heavily on AI-generated content, it is essential to adapt and evolve to align with the changes brought by the Google March 2024 Core Update. Here are some tactics to think about:
  • Balance AI and human-generated content: Incorporate a combination of AI-generated and human-created content to ensure a diverse range of perspectives and maintain content quality.
  • Invest in research and development: Allocate resources to research and development of AI technologies, focusing on improving content quality, natural language processing, and user engagement.
  • Focus on user intent: Prioritize understanding user intent and delivering content that fulfills their needs. Create content that resonates emotionally, provides accurate information, and addresses user queries effectively.
  • Optimize for E- A-T: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are key factors in content evaluations. Establish your website as a reliable source of information by showcasing expertise in your niche, providing references, and citing credible sources.
By adapting your content strategy and staying up to date with the latest developments in AI technologies, you can navigate the challenges posed by the Google Core Update and maintain a strong online presence.


The Google March 2024 Core Update has undoubtedly raised questions about the future of AI-generated content. While there might be challenges ahead, it is important to view this update as an opportunity to improve content quality and align AI technologies with user expectations. By understanding the implications of the core update and implementing the strategies mentioned above, content creators can continue to leverage AI technologies while meeting the evolving demands of search engines and users. SW Marketing and Consulting can serve as a trusted partner for businesses looking to navigate the challenges posed by the Google March 2024 Core Update, offering tailored solutions to help them adapt and thrive in the evolving digital landscape.

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