Jessica Jordan

Entertainment-centric marketing is a marketing approach where the focus is on creating immersive and engaging content that entertains the audience rather than solely promoting a product or service. This type of marketing aims to captivate and hold the attention of consumers by providing them with enjoyable and memorable experiences. It often includes elements like storytelling, humor, interactivity, and a mix of various forms of entertainment such as videos, games, live events, and social media challenges. 

The goal of entertainment-centric marketing is to establish a positive association between the brand and enjoyable experiences, creating a deeper and more emotional connection with consumers.

In this article, we will explore the unique marketing strategies that thrive in the entertainment-centric environment of Las Vegas.

The Heart of Entertainment Marketing

The Heart of Entertainment Marketing

Entertainment plays a central role in Las Vegas’s marketing strategies. Casinos and resorts offer a variety of shows and concerts featuring world-renowned performers to attract tourists. MGM Resorts, for instance, transformed its business model from a casino-driven operation to a global entertainment brand offering guests diverse experiences. The city’s marketing campaigns, such as “What Happens Here, Stays Here,” often showcase the entertainment scene as a major draw, portraying it as a place where visitors can party and escape reality. Furthermore, offering various entertainment options helps Las Vegas appeal to different demographic segments, from families to young adults.

The city’s reputation as an entertainment hub significantly shapes marketing campaigns in Las Vegas. The entertainment industry is a major economic driver for the city, and it is crucial to leverage this image to attract tourists from around the world.

Marketing campaigns often promote Las Vegas as a destination that offers unparalleled entertainment experiences. The city’s iconic shows, concerts, nightlife, and celebrity appearances are highlighted to create a sense of excitement and exclusivity. This reputation as an entertainment hub helps set Las Vegas apart from other tourist destinations, giving it a unique selling proposition.

Marketing strategies often showcase the diversity of entertainment options available in Las Vegas. From world-class theatrical productions to high-profile residencies by famous musicians and DJs, the marketing campaigns aim to attract a wide range of audiences. This allows the city to appeal to different demographics, including families, honeymooners, and partygoers, by presenting a variety of entertainment options that suit their interests.

Moreover, Las Vegas’s reputation as an entertainment hub extends beyond its physical attractions. The city’s marketing campaigns often leverage its association with pop culture, emphasizing its appearances in movies, TV shows, and popular music videos. This creates a sense of familiarity and glamor that attracts visitors who want to experience the same excitement they have seen portrayed in the media.

24/7 Marketing: The Las Vegas Challenge

24_7 Marketing_ The Las Vegas Challenge

In a city like Las Vegas, where the entertainment never stops and the city itself is known as the “city that never sleeps,” 24/7 marketing becomes crucial. This is because it attracts a constant influx of tourists, and with a 24/7 marketing approach, businesses can ensure they are reaching potential customers at all times. The city’s non-stop nature means that marketing efforts need to be ongoing to capture the attention of both daytime and nighttime visitors. By maintaining a constant marketing presence, businesses can provide tourists with up-to-date information on shows, events, special promotions, and offers. This helps visitors plan their itinerary and make the most of their time in the city. 

By having a continuous marketing strategy, businesses can capture the attention of tourists who may be making spontaneous decisions about which shows to see, where to dine, or which casino to visit. A 24/7 marketing approach ensures that businesses are at the forefront of tourists’ minds when they are looking for immediate entertainment options. Maintaining a 24/7 marketing strategy allows businesses to stay competitive and remain visible amidst the abundance of choices available to tourists. It helps businesses differentiate themselves, promote unique offerings, and stay top of mind among visitors. 

Continuous engagement and promotion are crucial in Las Vegas to stay ahead of the competition, adapt to changing preferences, encourage repeat business, establish a strong brand presence, and seize opportunities in a dynamic city. By maintaining an ongoing dialogue with visitors and consistently promoting their offerings, businesses can maximize their chances of success in this energetic market. 

Local vs. Tourist: Targeting Both Audiences

Las Vegas is one of the most popular travel destinations in the world, attracting millions of tourists every year. In order to successfully market to both locals and tourists, businesses must be aware of the unique challenges and benefits of marketing to each group.

Challenges of marketing to locals:

Benefits of marketing to locals:

Challenges of marketing to tourists:

Benefits of marketing to tourists:

Overall, marketing to both locals and tourists in Las Vegas presents a unique set of challenges and benefits that require businesses to be adaptable and creative in their marketing strategies.

Here are some tips on tailoring campaigns to both locals and tourists in Las Vegas:

For locals:

For tourists:

Remember, it’s important to continuously analyze and adjust your marketing strategies based on the feedback and responses from both locals and tourists. This will help you refine your campaigns and ensure they are effective in reaching the target audience.

The Gaming Industry’s Influence

The Gaming Industry's Influence

The gaming industry has a significant impact on marketing in Las Vegas, as it is one of the core elements that attracts both locals and tourists to the city. The presence of casinos differentiates Las Vegas from other destinations, making it a major selling point for marketers. Las Vegas is known for its iconic casinos, such as the Bellagio, Caesars Palace, and MGM Grand. These casinos have built strong brand recognition through their marketing efforts over the years. The gaming industry forms the core of these resorts, and their marketing efforts often highlight the synergy between various entertainment offerings to attract a diverse audience.

Gaming establishments heavily rely on loyalty programs to retain customers and encourage repeat visits. By associating themselves with popular brands, they can extend their reach, increase brand exposure, and tap into new audiences. Overall, the gaming industry’s significant impact on marketing in Las Vegas is evident in the city’s branding, integrated resort marketing, loyalty programs, innovative strategies, and partnerships. It remains a fundamental element that drives tourism and shapes marketing efforts in the city. 

When it comes to the strategies used by casinos, sports betting, and online gambling businesses, there are several approaches that these industries implement to attract and retain customers. These are digital marketing, personalized promotions and loyalty programs, mobile gambling and betting apps, sponsorships and partnerships, customer support and responsible gambling measures, and data analysis and customer insights. It’s important to note that these strategies may vary depending on regulatory frameworks and local market conditions. Adherence to legal requirements and responsible gambling practices is essential for the long-term success and sustainability of these businesses.

Celebrity Endorsements and Influencer Marketing

Celebrity Endorsements and Influencer Marketing

Las Vegas is known for its strategic use of celebrities and influencers in marketing efforts to create buzz, attract attention, and enhance the overall appeal of the destination. By partnering with well-known individuals, Las Vegas can leverage their fame and influence to engage with audiences and promote different aspects of the city. Here are a few illustrations of effective campaigns:

These campaigns demonstrate the effectiveness of Las Vegas’ use of celebrities and influencers in marketing efforts. By aligning with prominent individuals and leveraging their influence and reach, Las Vegas can expand its target audience, connect with potential visitors, and showcase the unique experiences and offerings of the city.


Navigating the entertainment-centric marketing landscape of Las Vegas presents exciting opportunities for businesses to captivate audiences and drive success. By embracing the magic of experiential marketing, leveraging celebrity endorsements, harnessing the power of social media, seamlessly integrating online and offline experiences, embracing the local community, building strategic partnerships, and delivering unparalleled customer service, businesses can thrive in this vibrant city.

Las Vegas offers a dynamic playground for marketers, where creativity and innovation flourish. Whether you’re a startup looking to make your mark or an established brand seeking to expand your reach, finding your niche within the unique marketing landscape of Las Vegas will undoubtedly lead to remarkable results.

For successful marketing, whether it is an event, launch, or digital marketing, contact SW Marketing and Consulting. We are a top-notch marketing firm in Las Vegas for both tourists and locals.