The Best Posting Schedule for Every Social Media Platform in 2025

With so many platforms today, how do you know when to post to get the best engagement? In 2025, understanding the optimal times to share your content can make all the difference. The right posting schedule can boost your visibility, enhance brand loyalty, and ultimately drive more conversions.

Let’s dive into the best posting schedules for the most popular social media platforms in 2025!

1. Facebook: Early Morning & Mid-Afternoon

While Facebook’s organic reach has dipped in recent years, it’s still one of the best platforms to connect with your audience, especially if your target demographic includes adults 35+. The trick to maximizing your reach on Facebook in 2025 is timing your posts strategically.

• Best time to post: Between 9 AM and 11 AM (local time) on weekdays, especially on Wednesdays and Thursdays. Early mornings are perfect because people are scrolling during their morning commute or right after waking up.
• Why it works: People are often checking Facebook during breaks or before work, making this the sweet spot for engagement. Mid-afternoon posts, especially between 1 PM and 4 PM, also perform well as people are looking for a little distraction after lunch.

2. Instagram: Lunchtime & Evening

Instagram continues to be a visual powerhouse in 2025, and it’s the go-to platform for users aged 18-34. It’s crucial to post when your audience is active, and Instagram’s algorithms favor engagement early and late in the day.

• Best time to post: Between 11 AM and 1 PM, and again from 7 PM to 9 PM.
• Why it works: During the lunch break, users tend to scroll through Instagram while grabbing a quick bite. In the evening, they’re winding down and ready to check out stories, reels, and posts. Content posted during these hours is more likely to get the love it deserves.

3. Twitter: Morning Rush & Late Evening

Twitter thrives on immediacy, which is why timing your posts for when the most people are active is so important. With its fast-paced nature, you need to catch your audience during peak traffic periods.

• The best time to post: Early morning, between 7 AM and 9 AM, and late evening from 8 PM to 10 PM.
• Why it works: The morning rush hour is a prime time for people to check Twitter for news, updates, and trending topics. Posting at night also works well, as users often check Twitter before bed to stay updated on the latest happenings.

4. LinkedIn: Business Hours & Mid-Week

LinkedIn is all about professional connections, making it a bit different from other social platforms. Most users check LinkedIn during working hours to network, share ideas, or look for business opportunities. Posting at the right time here means hitting that “professional peak.”

• Best time to post: Between 8 AM and 10 AM, and 4 PM to 6 PM (local time), particularly on Tuesdays, Wednesdays, and Thursdays.
• Why it works: Professionals are active early in the morning as they catch up on industry news before starting their day. Mid-afternoon and late-in-the-day work as well because people often check LinkedIn before winding down from work or during post-work commutes.

5. TikTok: After School & Late Night

TikTok’s algorithm is all about viral content, but timing also plays a crucial role in ensuring your videos get seen by a wide audience. Younger users dominate the platform, and understanding when they’re most likely to be on their phones can make a big impact.

• Best time to post: Between 10 AM and 12 PM, and again from 7 PM to 10 PM.
• Why it works: Users are active right after school or work, and TikTok’s content is often consumed during those evening hours. Plus, TikTok’s addictive nature means it’s also a popular late-night activity for users of all ages.

6. YouTube: Weekends & Evenings

YouTube, the second-largest search engine in the world, is great for longer-form content, but it requires a bit more planning when it comes to timing. People typically turn to YouTube when they have time to dive into videos, so posting when they have that free time is key.

• Best time to post: Between 12 PM and 4 PM on weekdays, with peak engagement happening on Saturdays and Sundays.
• Why it works: People tend to watch YouTube when they’re at home or have a bit of free time during weekends. Posting just before peak hours gives your video a chance to gain traction, so it’s ready to take off once your audience is browsing.

7. Pinterest: Evenings & Weekends

Pinterest is a visual search engine and a great platform for inspiration, whether for home decor, recipes, or fashion. Since Pinterest users often browse for future projects or ideas, it’s crucial to post when they’re actively searching for these things.

• Best time to post: Evenings from 8 PM to 11 PM, and weekends, particularly on Saturdays.
• Why it works: Many users browse Pinterest in the evening when they have downtime. Weekend searches tend to spike as well, as people have time to plan projects, vacations, and more.

Timing is Everything!

As you can see, posting at the right time on social media in 2025 is all about understanding your audience’s habits and optimizing your content to fit into their daily routines. While the times listed above are great starting points, don’t forget that you should always monitor your audience’s behavior and adjust your schedule based on what works best for your specific community.

Consistency and strategic posting can elevate your brand’s presence across social media, helping you build stronger connections with your audience.

Eager to level up your social media marketing? SW Marketing and Consulting can help you create a custom strategy tailored to your brand and target audience. Reach out to us today.