Jessica, President and CEO of SW Marketing and Consulting. Graduated from the University of Phoenix with a Bachelor of Science in Business Marketing and a master of Business Administration. Fluent in English, Spanish, French and Portuguese, has paved ways through her career in the Marketing field.
Latest posts by Jessica Jordan (see all)
- What is a Multi-Channel Marketing Strategy? - December 10, 2024
- How to Use Email Marketing for E-Commerce Success - December 7, 2024
- Building Buyer Personas for Gen Z and Millennial Audiences - December 5, 2024
Planning to implement SEO? Or launch SEM? Before doing anything, read this first.
Search engine optimization (SEO) and search engine marketing (SEM) are often confused with each other because of many reasons. In this article, we’ll explore the differences between them to help you determine which strategy is the right fit for your business.
Both SEO and SEM are two essential strategies for businesses looking to increase their online visibility and attract more customers. First, let’s look at them individually.
SEO is done by optimizing your website structure and content to improve your rankings on search engine results pages (SERPs) for specific keywords and phrases. SEO became a popular practice because it is low cost, it can attract high-quality traffic and its long-term benefits. However, SEO can also be time-consuming and requires ongoing effort to maintain and improve your rankings.
When implementing SEO, you’ll need to consider factors such as your website’s structure and design, keyword research and optimization, content creation, and optimization, and external link building. Successful SEO campaigns require a deep understanding of search engine algorithms and user behavior.