OTT and CTV Advertising
Powered by three distinct methods of audience targeting paired with the ability to target both the big screen and small screens, SW Digital OTT/CTV solution is the most effective and impactful way to deliver video creativity to a specific audience.
With SW digital advanced OTT/CTV offering, reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions. SW digital OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.
Unmatched Audience Targeting
Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on websites visited, keywords, contexts, and other online behaviors. SW digital offers unparalleled granularity with keyword-level control and reporting for OTT/CTV advertising.
Curate a custom audience based on 700+ locations and demographic factors for targeting at the household level. Build an audience in real-time with access to 126 million U.S. households. Include or exclude your chosen factors with full Boolean AND/OR logic and see your audience size update dynamically.
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