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Native Advertising

Experience a response rate six times higher than traditional display ads with native ad units built in real-time to match the publisher’s content and design. Native ads improve user experience and can be utilized with any SW digital targeting tactic, across all media types.

Native Programmatic

Native ads are responsive ad units built-in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users cohesive browsing and ad experience.

How it Works

Native ads are built from a variety of flexible components provided by the advertiser:

  • Image: 1200×627, recommend for scaling
  • Headline: 25 character max (including spaces)
  • Body: 90 character max (including spaces)
  • CTA: 15 character max (including spaces)
  • Destination URL
programmatic advertising example

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