Category: Guides

Are you behind with your competitor in Las Vegas? And planning to level up the marketing campaign, But don’t know where to start?

Well, Video content is the answer! Why? It is one of the most important things today’s las vegas business owners need to have as part of their marketing strategy. The popularity of videos has exploded over the last few years. Also, Las Vegas is one of the most promising areas in the USA’s advertising industry. Businesses here are not only creating a strong impression but also making their audience think with their creative and eye-catching content.

As you might know, When it comes to video production, timing is crucial. Creative ideas, production process, and actual shooting all happen before the video is produced. Here’s the Goodnews! By pre-production, you can plan all these. For it can make sure that every detail is executed properly and creatively.

So, what really is The Pre-production? – It works essentially as a guide to your creative process. It’s important to begin this process with a general idea of what you want your video to be and what you plan on including in it, but not definitive at all. Everything you do in this part of the process is going to lead you to a better outcome.

These are the ways how to have a smooth production process:

Figure Out Your Audience.

“You can’t get the attention of those who don’t have an interest in your business” That’s why it’s very crucial in the pre-production process in las vegas businesses to define first, who your target markets are? Figuring out your target audience will help you create personalized content. How? Having a specific person in mind, allows you to tell a specific and relatable story that will make them feel that the message is directly for them. Also, Narrowing down your specific audiences will lead you to create more targeted and effective video content.

Make Your Message Crystal Clear.

Contents are what make your market trust your business. As we know, having a strong connection with your audience is what drives your business to success, so to achieve that you have to communicate with them and create an explicit message that will not cause a misunderstanding and mislead your audience. Have a hard time deciding how to create a relatable message? Here’s the Good news! SWG and A&G studio can help you convey your message clearly for they’ll work with your team for content and a comprehensive shot list/storyboard, that will make it easier for you to see what kind of message need to be delivered to your audience.

Set a Realistic Budget.

Finances are a way to turn your plans into reality. That’s why it’s also critical during the pre-production process. Budgeting your expenses will help you create an effective and eye-catching that will not damage your pocket. Well if you have no idea, on allocating a budget for the elements required for your pre-production. SWG and A&G studio got you! For they will help you handle your budget and to use it efficiently, by creating your video into a top-notch!

Write Your Script and Revise It. Then Revise It Again.

There’s no perfect on the first try. It is understated, but it’s very important to change your script if needed as long as it will help you create a smooth flow during your pre-production, production, and post-production. You will have to write a lot of things. There will be script drafts, character design, storyboard, and whatnot. It is never-ending. The key is to just keep on writing until you get it perfect. You are allowed revising it as much as you want. Just to make sure that your screenplay is free from error, and scene confusion, and to make sure that the main points of the story are clear.

Put Your Best 8 Seconds First.

“First impressions last” always, think of a way on making your first 8 seconds leave impressions on your audience. So make sure to create ads, that are short but creative and effective.

Tips on making your eye-catching video.

• Use the right music. You can get your audience’s attention by simply playing engaging sounds. Most people who are not in the mood or not paying much attention tend to turn their heads when they heard music that is a mood setter. So make sure to choose the right music for the right product!

• Be fun. No one wants a boring advertisement. In the first 8 seconds make sure that your video is fun and worth your audience’s time. Create content that is eye-catching and engaging so that your customer will not skip it, and pay attention to it.

• Get to the point. You just have 8 seconds to persuade your customer, so make sure to create a powerful hook! That will catch their attention.

• Think visual. Sure, you can advertise your brand through words, but did you know 1 video is worth more than a thousand words. Play a visual that will be eye-catching to your audience and will make them engage with your video until the end.

Create a Production Schedule.

Time is money. Don’t waste time during the production process. Remember: List down in sequential order how your production will flow and how the video will be played. In scheduling, The SWG and A&G studio got your back!

These are to be expected in your schedule:

• Location. You have to decide where the setting of your video, it could be a studio, or on location (beach, mountains, etc.). The SWG and A&G studio will assist you in location scouting, so it will not be hard for you to decide which location is perfect for your video.

• Scene/shot. Break down the scenes in sequential order, so it will not take time for the editor to turn your video into a magnificent and creative outcome.

• Equipment. This should be decided ahead of time. If you want to have a beautiful outcome equipment plays a vital role. It’s important for the videographer to define what camera provides the quality needed.

• People needed. Decide who the actors, narrators, scriptwriters, and people will give color to your sketch. Good news! SWG and A&G studio will guide you in recruiting the right crew for your production!

Rehearse, Rehearse, Rehearse.

No matter how good the plan is, the actor still has played a significant role in how your video will be effective and look in the eye of your audience. So, encourage your actors to practice their lines and how they will be delivered. By doing this, you can decide whether the actors fit the vibe of the video or not.

Video marketing has taken the business world by storm. Don’t let your business be out of this trend!

Stop roaming around, Start to level up your business!

Why is video marketing the most powerful marketing tool in 2022?

Have you ever wondered, Why video marketing is the most effective medium for las vegas businesses to connect with their target audience?

Las Vegas is known as home to some of the most advanced technology in the world, and that’s why they’re taking advantage of every bit of it. Businesses are using video marketing to promote their products and services since they have a highly active customer base.

As everybody knows image speaks a thousand words. For video, multiply that by another thousand. This means, that video marketing has the power that will help you connect with your audience and market your products.

So, here’s the tea! Las Vegas businesses choose to use video advertising as a marketing tool because it helps them build a strong engagement with their audiences. As said, “You only get one chance to make a good impression” So, the best way to attract your audience is to create video ads that are short yet entertaining and easy to understand.

Good news! I can help you target your right audience, at the right time!

Through Programmatic advertising, your business can reach your audience through television, radio, web, and mobile screens. Also, It offers marketers a less error-prone and more efficient way of buying digital advertising. Programmatic also allows advertisers in Las vegas to clearly define the specific audience they want their ads to be shown to, in addition to the placement on screens and devices.

These are the top reasons why it should be in your marketing campaign.

1. Better Return on Investment.

You want to reach out and connect with as many audiences as possible. I know, because I do too. But there’s one problem with that — money. You’re all in the business of advertising, and therefore you have to make sure your advertisement reaches those audiences time and time again — without breaking our pockets. So, problem solved! Programmatic advertising will make your business rest assured that you’re spending your money wisely and efficiently. For instance, you might be familiar with this famous programmatic ad, the pre-roll video, which is seen prior to watching any big YouTube event such as The Oscars. It’s a brief advertisement that offers information about a potential new customer. The interesting thing about this particular type of programmatic ad it’s easy to remember because you have to watch it before proceeding with the movie you’re going to watch. It’s proven that using this marketing campaign will not waste your fortune rather it has a higher chance of return on investment.

2. Upgrade Targeting strategies.

Through the many video advertisement used by Las Vegas businesses, programmatic advertising has really been a game-changer. For it allows your advertisement to be seen at a specific time and day. How? You can play your ads based on your target market’s data. Such as Interest, browsing behavior, location, and preference. For instance, if you own a clothing line business in Vegas, and you know that your market has a habit to looked for clothes every Thursday, at noon you can play your ads at that exact time. Having a better targeting means better sales.

3. Advanced tracking ability.

Did you ever want to know how many people saw your ad? I know. It can be pretty frustrating to pay for an ad that you don’t even know if it reaches the right audience. There are a lot of times when you desperately need this information to change the campaign of your ads in order to maximize the return on investment. But now, you’re in luck! Through programmatic advertising, not just can you track how many markets see your ads, but it gives you specific categories and values that are seen by them.

4. User Friendly.

Have you ever watched a 30-second video on Facebook and afterward thought, “That probably got my attention, but what was the point?” Well, you’re not alone. Although marketers have been using videos as ads for years, many see an increase in their click-through rates and engagement without a dramatic increase in costs. That’s why it’s crucial to differentiate yourself from the crowd by using programmatic video. For it helps you create ads that are not complicated but that are more engaging and eye-catching, which will make your audience feel like these ads are built especially for them.

5. Valuable Insights.

Every marketing campaign you execute is presenting you with valuable data. Whether that data on the keyword being searched, the country from which your visitors are coming from or the device they’re using when arriving at your website (mobile/desktop), any insight helps. Programmatic advertisement is different from other types of digital marketing because it helps you to compare the real data you gathered from consumers. The gathered data will be used in customizing your online marketing campaigns. This can help you increase your sales, as well as improve the overall performance of your business.

6. Cross-Channel Reach.

Have you ever wished your business to expand your audience? Well, There are many ways to connect to your audience and programmatic advertising helps you to use these different channels. For it will help you reach your target audience as well as encourage those markets who don’t have any idea about your brand. As the more channels used, means the more sales to come.

7. High efficiency.

As you probably know, advertising campaigns for vegas-based businesses can be difficult to measure. You typically don’t know how well your ad campaign is doing until it’s over but with programmatic advertising, that isn’t the case. For they can measure how well your advertisement is doing. No money and effort wasted here!

Knowing the reasons why most businesses in las vegas are using programmatic advertising will make you realize that your business will really be out of trend without it.

What are your thoughts on programmatic advertising? We’d love to hear them!

Why should your business leverage geo-fencing in marketing?

Vegas is a unique market because it attracts people from all over the world—and not just vacationers looking for a fun weekend away from home. It’s also a great place for businesses that want to expand their reach and grow their customer base.

What if I told you there’s a way to reach out to your target market with the right content that speaks directly to them within your set location?

Through geo-fencing marketing, businesses can reach out directly to customers who live or visit Las Vegas with targeted messaging that speaks directly to them.

Geofencing is a new technology that’s taking the marketing world by storm. How? Well, it places granular localization via custom shapes and sizes. In other words, it sets virtual barriers or checkpoints around a geographical area and then sends notifications to people that live or are passed by within those areas based on their location. It is also a tool used to make the most out of your content, campaigns, and promotions. It’s about delivering targeted messages to specific audiences based on where they are located.

So what does this mean for Las Vegas businesses? Well, let’s say you own a restaurant in the middle of town—you could set up geofences around all nearby neighborhoods so that when someone enters any one of them (or leaves), they get an immediate notification offering them a discount on their next meal at your restaurant!

Still not convinced about the contribution of geofencing in marketing your business? Well, in this article you see the advantages of this simple yet powerful marketing tool.

These are the 5 reasons why it should be in your marketing strategy:

1. Relevance.

There are a lot of advantages that location-based marketing can offer. If you are aiming to target potential customers based on their locations, don’t be surprised! For geo-fencing will allow you to do that even better. It’s a powerful tool that allows you to connect with your target audience on a completely personal level, for this pinpoint accurate information that will be useful for them. For instance, if a person passed by your store received a notification about your business, they might go inside to see if there’s something they can buy without even planning it. It is proven that sending notifications to a customer when they are close to stores is a great idea. It’s a strategy that helps you establish a good relationship with them and make them loyal to your brand.

2. It provides the right content at the right time.

Timing in business is so important, right? You must know when and where to show ads, in order to reach the right market. Does your business still have difficulties thinking about how to reach the right market? Well, here’s the answer! Many businesses in Las Vegas are using this marketing strategy to send accurate and timely messages to customers in their area. While this tool seems simple and straightforward, it can’t deny the growth of its popularity because of the results it provides. If you’re asking how it works? It is a simple scenario – if you are a car dealer who is looking for Las Vegas citizens that are interested in buying a new car you can target them by targeting those close to their dealer, by doing it you will make them curious about your product.

3. Geofencing is cost-effective.

When talking about marketing strategies, you might be expecting that will cost you a fortune, but in business, every dollar should be spent wisely. In business and website marketing, there is really no such thing as a free lunch or free marketing effort. Geofencing may be one of the few exceptions to this rule. However, while geofencing is free, it still requires some investment on your part, for you have to constantly monitor and be mindful of the ads your business is going to show off.

4. Increase awareness.

Are you relocating your store or new in a certain place in Las Vegas that need to be noticed? Use geofencing now! To update your customers where you are! How? Geofencing helps your business in two ways: First, it alerts your local consumers to your presence in a particular area. Second, it allows you to draw customers that are physically far away from your store. People often take pictures of stores, restaurants and other businesses they visit – geofencing enables you to target these “window shoppers” with targeted ads that encourage them to visit your store in person as well as alerts on social media telling them when they can find a coupon in your area.

5. Build and refine target audiences.

Audiences are the best asset your business can have. So in order for your business to attract your target audience, you have to use geofencing now! You can use consumer location data to optimize your marketing campaigns. For instance, if the consumer has visited your store a couple of times and hasn’t made a purchase, you can set up geofences of all the existing locations that will notify the consumers that they are nearby. If you have your customer’s permission to market directly to them via text, they will receive a special discount; this sends the message that you’d like to have them visit your stores again. Based on their responses, you will be able to analyze what locations work best for reaching the customer that might have frequented your store but not made a purchase.

Don’t wait around! Your competitors won’t. Start geofencing! Your customers and business will thank you for it.

Almost all of us have seen online video advertisements, as streaming and TV media consumption has become increasingly more common. Statistics show that video ads are a three times more effective method than still image ads, with people being able to fully focus on the ad and understand its message in the given timeframe. This trend is projected to continue and has largely been influenced by Over-the-top (OTT) or Cable Television (CTV).

If you’ve ever wondered what’s the difference between over-the-top (OTT) and cable television (CTV), how video advertising differs from other types of ads, or what kind of marketing tools are available to businesses that utilize online video content, you don’t need to look further. In fact, as OTT and CTV are often used interchangeably, here is a short explanation:

The OTT is defined as over the top it is a method through which video content is delivered. It delivers high-quality content on any device such as mobiles, laptops, tablets, gaming consoles, desktops, and even smart TVs. In simple words, it delivers the content through the internet. The other term CTV is connected TV. It is the device on which viewers watch the videos and it can be any device such as a mobile phone, laptop, gaming console, or smart TV. While OTT delivers the content to viewers CTV is that device on which it views all of them.

Not sure if they’re right for you? Here are six reasons why your business can’t afford to miss the wave.

1. Reach More of Your Target Audience – There are many benefits of using video marketing and this is one of those. Have you ever wondered, Why do some businesses already reach their target audience and you don’t? Or what kind of marketing tools they have used? Well, here’s the key. With SW digital advanced OTT/CTV offering, it reaches consumers by streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions. The SW digital OTT/CTV offers a solution that utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences or behavioral data. Meaning marketers will have an insight into their audience based on data collected like their characteristics including demographic information (gender, age, income, etc.), geographic location, and interests. In other words — better targeting!

2. OTT/CTV Marketing is cost-effective – It’s a bit intimidating when we hear the word video advertising for it seems like it will cost you a fortune. But in reality, it is a budget-friendly advertisement! Why? Unlike other digital marketing, you’re not mandated to pay for their fixed amount. For you can set your own budget and only pay for what you need. So, if you’re a beginner in advertising or want to test out the waters, you don’t have to go all-in. Start small and once you find it works then continue using this marketing tool. This is also good for seasonal businesses that need more exposure during certain times of the year. Moreover, you can rest assured that every dollar you’re going to spend on these advertisements is worth it! Since it reaches those potential customers who actually have an interest in your product or service. For those who are looking for affordable yet effective advertising which will deliver their messages and boost brand awareness, OTT/CTV is definitely worth considering.

3. Form Stronger Connections – One of the vehicles that drive the business to success is its connection with its customers. Having a marketing tool that will connect you to your audience is the best perk you can get in OTT/CTV Marketing. So, in what way does it help you build a strong connection with your audience? Through this, it allows you to convey your message more creatively and teach your audience about the product or service you are promoting without overwhelming them with too much information at once. Plus, they’re more likely to be remembered than text, which means they spark interest and engagement. It appears that OTT/CTV Marketing will help you build trust and loyalty over time, for it shows your sincerity and the benefits of using your product/services offered.

4. Increase Brand Awareness With Good Content – In business, it’s all about being in front of the consumers to increase your sales. We can’t deny that whenever or whatever we are doing on our social media, smart TV, or any device we can always find an advertisement. And since most businesses are using digital marketing it will be difficult for your brand to cut through the noise. That’s where OTT/CTV marketing comes into place. It helps your business to create unique, informative, and interesting experiences for your target audiences because you’re not limited by time constraints or an ad blocker. This way, the audience will watch your content by choice and will leave a good impression to the point that they will remember your brand vividly and consider it when making purchase decisions.

5. Viewers can’t skip ads. – In a world of fast forward, ad blockers, and Do Not Disturb modes, these have made it difficult for marketers to reach their target audience with a message that resonates, but that’s no longer the case with OTT/CTV advertising. Unlike YouTube Advertising, where viewers can simply press the “skip ad” button after a few seconds, ads served over the top of connected devices must be watched before the content is accessed. For instance, If a viewer wants to watch their favorite show or live sports game, they have to watch the ads first. This means viewers will be more likely to pay attention to your ad and remember it even after viewing it.

6. More control over your message – Every marketer has their way to convey their message, in whichever style, story, and tone. Unlike traditional video advertising, advertisers have-to-no ability to customize their messages for specific audiences, the same as ads that appear on social media or other websites, OTT/CTV ads aren’t limited to a single frame or banner. You create an ad that’s typically between 15 and 30 seconds in length. This format gives you more freedom to tell your story and showcase your product or service. Plus, since you choose where and when your ad appears, you can reach people who are most likely to be interested in what you have to offer. For example, if your business sells air conditioners, you might consider running OTT ads during the summer months only when people are looking for ways to stay cool.

What are you waiting for? Get started today! If you wait too long, another business may seize the opportunity before you do.

Many startups seem to think that social media marketing is as easy as ABC. That as soon as you create an account and post their products on social media networks, customers will automatically come their way, people will buy their stuff immediately.

I’m sorry to burst their bubble, but that doesn’t work that way. No, that’s not how it goes.

Truth is, it almost never works. And the products don’t really go anywhere. They’re just… there. Not unless you do something about it.

And that’s what we are going to talk about. What can you do to take your products to market and to where you want them to go? Here’s a more realistic approach. It takes time, yes, but it’s more effective.

1. You promote on social media (organically)

2. Boost and promote your best content.

3. Filter your audience targeting. It’s called detailed targeting.

4. Select your potential and qualified leads and convert them to sales.

5. Market.

6. Remarket.

7. Repeat.

Try these 6 tips for more effective social media advertising for your business.

Paid ads.

Organic reach is great. You can use it to grow your social media. It’s cost- effective; free advertising. But to be honest, it’s not enough. And lately, it’s pretty much dead.

Here are the benefits of using paid social media advertisements for your business:

• Amplify your reach

• Fit any budget

• Enhance your targeting

• Boost brand awareness

• Maximize your content marketing

• Gain access to mobile users

• Gather market insights

Social media ads give the best and most scalable business and product promotion. They are more likely to give you leads and customers, and ultimately, profit.

Plus, you don’t need a lot of money for this, either. It’s pretty cheap yet effective advertising.

Know your ad objective for your business.

What do you want to achieve when you’re running ads?

Do you want more engagement? Do you want to increase traffic to your website? Do you want to sell? Impressions? Clicks?

It is very important to determine this first, before running ads so you don’t end up spending (wasting) money on the result you don’t want or need for your business.

Only pay for what matters to your business the most.

Promote your best performing ads content.

The key to social media paid ads is to be picky. As you’re probably already posting content on social networks anyway, test your content and their (engagement) effectiveness by organic posting.

What you want is high engagement rates for your ads content, right?

To do that, you need to pick your high and best performing content. Those that receive the most engagement. So basically, you need to post a lot of content, then through analytics, or insights, you’ll see which posts get the most engagement. These contents are your best options to attract customers on social ads.

Detailed targeting.

Another way to increase your engagement rate is with audience targeting. And no, not your general audience targeting. I mean, really detailed targeting.

For example:

• Custom audience- this is your already existing audience among all the Facebook users

• Lookalike audience- these are the people that are not yet in your audience, but fall in similar demographic factors as your custom audience (i.e. interests, age, gender, occupation, income, etc.)

• People who have visited your page, your site, viewed or bought a product.

• Past customers- if they have bought from you, there’s a chance they might buy again.

• Age, gender, behavior, interests, preferences, income rates, race, culture

Because while you already have an ideal audience (gender, age, where are they from, etc.) in mind, you need to remember that these people are different from one another. Different income rates, interests, values, and preferences.

So you need to take those details into consideration too, when you create and pick your content to promote.

Video Ads!

What if I tell you that you can get thousands of video views for as low as $0.02 per view?

Online shoppers are more likely to remember videos they view. So you have a good chance of getting their attention and driving them to buy using video ads. Here’s some tips:

• Again, already tested and proven highly performing videos are the best options.

• Make sure your videos are easy to understand even without hearing them. Most viewers watch without turning the audio on.

• Target your right audience. Try to keep it short and direct yet memorable.

Retarget, remarket.

Retargeting means connecting or targeting people who have visited your page, visited your site, clicked on a product link, and/ or bought from you. And if they showed these behaviors, that means they’re interested, don’t they?

So these people are more likely to purchase your stuff or purchase again (if they already have).

This will help you boost your engagement rates and increase your conversion rates while cutting your advertisement costs!

You have infinite advertising options, you have to remember that the best way to advertise your small business still depends on the type of your business and the product/ service that you’re promoting.

Trying out different methods and testing their effectiveness will help you determine the best advertising strategies for your business. So don’t forget to measure your result. See if you’ve hit your targets, achieved your goals, and if your efforts have paid off.

Try these effective social media advertising tips to sell, get more customers, and grow your business.